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Primary Greatness
“With his trademark clarity, Covey emphasizes the importance of integrity and intrinsic rewards. Primary Greatness is an ideal book for anyone looking for guidance in how to live a truly successful, worthwhile life of service.”—Daniel H. Pink, New York Times bestselling author of Drive: The Surprising Truth About What Motivates Us and When: The Scientific Secrets of Perfect Timing

For fans of Principles, Grit, and The Power of Habit, Primary Greatness outlines the twelve levers of success—a set of principles for achieving a happy and fulfilling life.

Many of us are hurting. We have chronic problems, dissatisfactions, and disappointments. We feel overwhelmed by burdens we carry. The idea of living a “great life” can seem like a distant dream.

Stephen R. Covey—the late, legendary author of The 7 Habits of Highly Effective People—believed there were only two ways to experience life: primary greatness or secondary greatness. Through his books and speaking, he taught that the intrinsic rewards of primary greatness—integrity, responsibility, and contribution—far outweighed the extrinsic rewards of secondary greatness: money, popularity, and the self-absorbed, pleasure-ridden life that some people consider “success.”

In this posthumous work, Covey lays out clearly the 12 levers of success that will lead to a life of primary greatness: Integrity, Contribution, Priority, Sacrifice, Service, Responsibility, Loyalty, Reciprocity, Diversity, Learning, Teaching, and Renewal. For the first time, Covey defines each of these 12 qualities and how they can be leveraged in your daily life to lead you to both professional success and personal happiness. Featuring his trademarked wisdom that has inspired countless readers and leaders, Primary Greatness once again delivers classic Covey advice in a concise and reader-friendly way.

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Live Life in Crescendo

Live Life in Crescendo

Stephen R. Covey, Cynthia Covey Haller

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The 7 Habits of Highly Effective Families (Fully Revised and Updated)

The 7 Habits of Highly Effective Families (Fully Revised and Updated)

Stephen R. Covey

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Les 7 Habitudes express

Les 7 Habitudes express

Stephen R. Covey, Sean Covey

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Les 7 Habitudes express

Les 7 Habitudes express

Stephen R. Covey, Sean Covey

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The 7 Habits of Highly Effective People

The 7 Habits of Highly Effective People

Stephen R. Covey, Sean Covey

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The 7 Habits of Highly Effective People

The 7 Habits of Highly Effective People

Stephen R. Covey, Sean Covey

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The 7 Habits of Highly Effective People: Guided Journal

The 7 Habits of Highly Effective People: Guided Journal

Stephen R. Covey, Sean Covey

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The 7 Habits of Highly Effective People: Guided Journal

The 7 Habits of Highly Effective People: Guided Journal

Stephen R. Covey, Sean Covey

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The 7 Habits of Highly Effective People

The 7 Habits of Highly Effective People

Stephen R. Covey

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The 7 Habits of Highly Effective People

The 7 Habits of Highly Effective People

Stephen R. Covey

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The 7 Habits of Highly Effective People

The 7 Habits of Highly Effective People

Stephen R. Covey

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The 7 Habits of Highly Effective People

The 7 Habits of Highly Effective People

Stephen R. Covey

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The 7 Habits on the Go

The 7 Habits on the Go

Stephen R. Covey, Sean Covey

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On Leadership

On Leadership

Scott Jeffrey Miller, Stephen R. Covey

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Execution Essentials

Execution Essentials

Stephen R. Covey

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Management Essentials

Management Essentials

Stephen R. Covey

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La Première Grandeur

La Première Grandeur

Stephen R. Covey

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La Première Grandeur

La Première Grandeur

Stephen R. Covey

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An Effective Life

An Effective Life

Stephen R. Covey

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le 7 Regole per Avere Succeso

le 7 Regole per Avere Succeso

Stephen R. Covey

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The 7 Habits of Highly Effective People: Infographics Edition

The 7 Habits of Highly Effective People: Infographics Edition

Stephen R. Covey

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The 7 Habits of Highly Effective People

The 7 Habits of Highly Effective People

Stephen R. Covey

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Primary Greatness

Primary Greatness

Stephen R. Covey

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Great Work Great Career

Great Work Great Career

Stephen R. Covey, Jennifer

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The 7 Habits of Highly Effective People:  Powerful Lessons in Personal Change

The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change

Stephen R. Covey

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Great Work Great Career

Great Work Great Career

Stephen R. Covey, Jennifer Colosimo

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The 7 Habits of Highly Effective People:  Powerful Lessons in Personal Change

The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change

Stephen R. Covey

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Leader in Me

Leader in Me

Stephen R. Covey

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Leader in Me

Leader in Me

Stephen R. Covey

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The 8th Habit

The 8th Habit

Stephen R. Covey

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The 8th Habit

The 8th Habit

Stephen R. Covey

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The Wisdom and Teachings of Stephen R. Covey

The Wisdom and Teachings of Stephen R. Covey

Stephen R. Covey

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The Wisdom and Teachings of Stephen R. Covey

The Wisdom and Teachings of Stephen R. Covey

Stephen R. Covey

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The Adversity Advantage

The Adversity Advantage

Erik Weihenmayer, Paul Stoltz

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The 3rd Alternative

The 3rd Alternative

Stephen R. Covey

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Everyday Greatness

Everyday Greatness

Stephen R. Covey

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The SPEED of Trust

The SPEED of Trust

Stephen M.R. Covey

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The 7 Habits of Highly Effective People Personal Workbook

The 7 Habits of Highly Effective People Personal Workbook

Stephen R. Covey

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Thoughts on Synergy

Thoughts on Synergy

Stephen R. Covey

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Thoughts on Choice

Thoughts on Choice

Stephen R. Covey

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Thoughts on Trust

Thoughts on Trust

Stephen R. Covey

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