Attractively designed and illustrated by well-known cartoonist Seth (creator of several New Yorker covers, graphic novels, etc.)

 Small trim size and inexpensive price = perfect for register display

 Attractive Seth-designed display for books ideal for register placement

 Similar series of Xmas Ghost Stories by Galley Beggar Press have sold 30,000+ in UK

 Canadian "trial run" of books showed approx. 1,000 copies sold of each book, even as a drop-in title sold into stores in late November w/o register placement

 VERY STRONG response from media looking for "feel good" holiday news stories. Multiple angles: 1) reviving old tradition, 2) novel and appealingly counter-intuitive take on Christmas as a spooky time of year, 3) Seth well-known and respected, and does great interviews 4) perfect for quirky gift guides = THIS SERIES WILL CONTINUE TO GET HUGE ATTENTION FROM THE MEDIA AS AWARENESS SPREADS!!!

 Potential marketing to specialty shops, incl. comic book stores, Christmas gift stores

 Last December opened with an endorsement from actor Patton Oswalt on Twitter and closed with a capsule review by John Williams in the New York Times. Great start for a first year, and we expect the second to be even better!